Email Marketing · Pricing Guide · 2026
If you’ve been searching for an email marketing platform Moosend Pricing 2026: How Much Does It Really Cost? (All Plans Compared) that doesn’t drain your budget, Moosend keeps appearing in every comparison. But how much does it actually cost in 2026 — and what do you get for your money? This guide breaks down every plan, every pricing tier, and every discount so you can decide with confidence.
Moosend pricing at a glance
Moosend keeps its pricing unusually simple. There are three tiers: the Pro plan (publicly priced by contact count), Moosend+ (a customisable add-on layer), and Enterprise (fully custom quote). Unlike most platforms, Moosend charges by contacts — not by emails sent — and all Pro subscribers get unlimited sends from day one.
Quick stats:
- Entry price: $7/month (annual billing)
- Free trial: 30 days, full Pro access
- Annual discount: 20%
- Customers: 100,000+
Pro plan pricing by contact count
The Pro plan scales with your list size. Here’s what you’ll pay at the most common contact thresholds in 2026:
| Contacts | Monthly | 6-month (−15%) | Annual (−20%) |
|---|---|---|---|
| 500 | $9 | $7.65 | $7 |
| 2,000 | $24 | $20 | $19 |
| 5,000 | $48 | $41 | $38 |
| 10,000 | $88 | $75 | $70 |
| 50,000 | $315 | $268 | $252 |
All prices are per month. Moosend also offers a 25% nonprofit discount — contact their team to apply.
Is there a free plan?
Moosend no longer offers a permanent free plan, but gives you a full 30-day trial of the Pro plan — no credit card required. You get complete access to all features: automations, landing pages, unlimited sends, and segmentation.
That 30-day trial is genuinely useful. Most platforms gate their automation tools behind paid plans or limit free trial sends. Moosend’s trial is the full Pro experience — which means you can build and test complex workflows before spending a cent.
What does the Pro plan actually include?
The Pro plan is where nearly all Moosend users live, and it is notably generous. From the lowest tier you get:
- Unlimited email campaigns
- Drag-and-drop email editor
- Visual automation workflows
- Landing pages
- Subscription forms
- A/B split testing
- Reporting dashboards
You will not be asked to upgrade to unlock automation — it is all there from $9/month.
One important note on contacts: Moosend only bills you for active subscribers. Unsubscribed, archived, and bounced contacts do not count toward your contact limit. For a growing list with natural churn, this saves money compared to platforms that count every record in your database.
Moosend+ and Enterprise: what’s the real cost?
Moosend does not publish prices for its Moosend+ or Enterprise tiers — you will need to contact their sales team for a quote. Moosend+ is essentially the Pro plan with add-ons bolted on: dedicated IPs, transactional email capability, custom reports, SSO login, and a team manager feature. You pick the features you need rather than paying for a fixed bundle.
Enterprise adds dedicated account management, custom onboarding, advanced segmentation, and priority support. It’s aimed at high-volume senders and larger teams who need more than self-service support.
Worth knowing before you call sales: Transactional email (order confirmations, password resets) requires a paid add-on even on Moosend+ — the pricing is not listed publicly. If transactional volume is core to your business, factor this in when comparing total costs against platforms that include it in base pricing.
Moosend vs the competition on price
At 2,000 contacts, Moosend’s Pro plan costs $24/month on monthly billing. Mailchimp’s equivalent tier costs around $26–$35/month for fewer features. ActiveCampaign starts at $49/month for 1,000 contacts. For small businesses and creators who want enterprise-grade automation without enterprise pricing, Moosend is consistently the cheapest option that doesn’t cut corners on core functionality.
Which Moosend plan should you choose?
Freelancers and small businesses: The Pro plan covers everything you need. Start with the 30-day trial, then go monthly until your list stabilises — switch to annual billing to save 20%.
Ecommerce stores: Consider Moosend+ if you need transactional emails for order confirmations. Get a quote and compare the total against a platform that includes it natively.
Larger teams and agencies: Enterprise makes sense if you need account management, custom onboarding, and team permissions. Request a custom quote and negotiate based on contact volume.
Final verdict
Moosend’s pricing is genuinely competitive in 2026. The Pro plan delivers unlimited emails, full automation, landing pages, and A/B testing from $7/month (annual billing) — features that cost two to four times more on comparable platforms. The 30-day full-feature trial is one of the best in the market.
The only friction is transparency at the upper tiers: Moosend+ and Enterprise require a sales conversation, and add-ons like transactional email are not priced publicly. For the vast majority of small and mid-sized businesses on the Pro plan, that is never an issue. If you’re a high-volume sender with complex requirements, just factor in a discovery call before you commit.
Ready to try Moosend for free? Start your 30-day trial — no credit card required, full Pro access from day one.